10:00 – 10:45
Executive English: How to train your B2B sales team to close deals in one call, even if they only have intermediate English (EN)
Taken from my experience training PandaDoc's B2B sales team, and high-level Ukrainian executives, we break down the common problems that non-native English speakers face when trying to close deals, especailly in tier 1 markets. This talk will also be relevant to Executives who need to sound confident and natural in meetings with native speakers. We learn the exact techniques I use to turn Ukrainians from "average" closers, to sales superstars. Topics include: small talk, how to "read between" an American smile so you can uncover objections before they say them, quick fixes for strong accents to come off as confident and trustworthy, the mental aspects of selling across cultures, and more.