VK Advisory, Owner & Consultant

Valeriy Kozlov

About speaker:
Business strategies for B2B tech companies, organizational growth and maturity challenges, operations management, business consulting, business intelligence, and data-driven decision-making.

Presentation topic:
Transition to Fact-Based, Data-Driven Decision Making in B2B Tech Companies: Challenges, Examples, and Benefits (UA)

More about presentation:
Data-intelligent organizations consistently outperform their competitors in achieving primary business objectives. A successful business strategy requires an informed decision-making mechanism at its heart.

Approximately 80% of executives concur that their organizations need to enhance their data-driven decision-making practices. Yet, half admit they aren't doing enough in this realm.

In this presentation, I will outline the transition from subjective to evidence-based decision-making, highlighting specific practical examples from B2B tech companies. We'll explore associated challenges, such as the difficulty in quantifying intangibles, organizational resistance to change, and the implementation of new practices. Further, we will explore specific outcomes and potential risks.

Additionally, I'll address the contentious topic of entrepreneurial "gut-feeling" versus data-informed decision-making.