Катерина Василенко


СЕО and co-founder of 42DM

15 years of successful experience in advertising, 10 years in marketing, 5 years in digital communications. Kate was in charge of new business development in major advertising group in the country – Dentsu Network and CEO of #1 digital marketing agency – AdPro.
Kate is a digital-savvy geek, engaging keynotes speaker and holds MSc in Applied Math and Marketing.
In 2015 Kate created a digital marketing agency 42DM for tech companies and established startups. 42DM works primarily with B2B companies, providing the following services:

  • Strategy & Planning
  • Conversion Rate Optimization
  • Inbound Marketing/ Content Marketing
  • Website Analytics
  • Social Media Marketing
  • Search Marketing
  • Digital Advertising

Among the clients of 42DM there are such Companies as SourceSeek, Incomlend, K&C, Triangu, AllStars IT

Тема доповіді Growth hacking for Outsourcing company: How to get new leads via latest digital marketing tools?

Короткий зміст доповіді:
We are going to share the methodology on developing the Growth hacking marketing strategy. Growth hacking – is an up-to-date marketing trend, which is based on a trial and error method for launching new services in terms of a highly scarce resource. In fact, it is an experimental marketing. Yet experiments are rather unpredictable. Thus, in order not to get lost in their torrents, we offer our system of a successful Growth hacking strategy development. To give some idea on its efficiency we shall present real case studies of our clients.

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